How to Stretch Your Pay Per Click Advertising Budget with Dayparting
posted on November 18, 2008 07:12:03 pm

Paid Search expert Christine Churchill explains how to set up dayparting to show your PPC only during the times of highest conversion, a way to help improve your ROI. She covers how to determine the best dayparting periods for your organization and how to set it up in Google AdWords. Then she recommends tracking performance to verify whether dayparting is actually helping or not.

The Future of Search with Mike Grehan (7:33)
posted on November 18, 2008 06:54:35 pm
Mike Grehan explains the three phases of search: (1) webpage content, (2) PageRank from links, and now (3) Social Search. He explains how social networks interact with social media to give signals to Google about what real people see as most important and relevant.

Tips for Online Retailers in a Tough Holiday Market with Amanda Watlington (5:18)
posted on November 13, 2008 08:14:02 pm
Marketing expert Amanda Watlington offers tips to online retailers in the face of what could be a tough Christmas season. (1) Don't borrow trouble -- retain confidence, (2) use analytics to determine profit potential and pursue that, (3) make careful projections for a shortened season, (4) stimulate demand prior to Cyber Monday, and (5) secure contact info from all customers for later marketing.

6 Ways to Maximize Your Marketing in a Down Economy
posted on November 11, 2008 07:52:04 pm
In a down economy, here are some tips to maximize your marketing: (1) focus on existing customers, (2) start an e-mail newsletter, (3) outsource judiciously, (4) hang on to a modest ad budget, (5) re-examine your value proposition, and (6) send virtual holiday greetings.

How to Focus Marketing in Tough Times with Amanda Watlington (5:47)
posted on November 11, 2008 02:29:01 pm
Amanda Watlington discusses the things to focus on in difficult financial times as well as how to get ready for holiday sales. She especially stresses the need to cover the basics of organic search optimization and line up PPC ads before the holidays when they often get too expensive.

How to Discover the Story in Your Business with Sally Falkow (5:30)
posted on November 05, 2008 01:50:50 am
Public relations expert Sally Falkow explains how to discover the 'story' in your business. Once that story is understood and honed, it can become the business' Unique Sales Proposition (USP) on the homepage, can be expanded in the About Us page, and exampled in the Projects section.

Uncovering Site Problems for Landing Page Optimization. Part 2
posted on November 04, 2008 07:19:15 pm
Finding problems with your landing pages is the first step to optimizing them for higher conversion rates. In the second part of a 2 part series, Tim Ash explains how expert usability reviews, focus groups, eye-tracking studies, customer service reps, surveys, forums, and blogs can help you to spot problems.

How to Enhance Your Online Reputation with Ross Dunn (5:23)
posted on October 28, 2008 09:08:26 pm
In this video interview Ross Dunn focuses on reputation enhancement -- people coming to trust you, not merely finding you online. He explains how to improve your reputation using social media participation, articles, blogs, videos, e-mail newsletters, and press releases.

How Do I Get Visitors to My Site? Part 4. Traffic from Former Visitors
posted on October 28, 2008 07:07:37 pm
In this final article in a 4-part series, Dr. Wilson recommends developing an e-mail newsletter of value to get subscribers and to conserve the expense of SEO and advertising. He explains the type of content, how to get visitors to sign up and tips for generating content and publishing regularly.

Landing Pages 2.0 with Scott Brinker (4:49)
posted on October 21, 2008 09:14:41 pm
Scott Brinker explains some landing page features that can sometimes double the conversion rate of standard landing pages. Features include: multi-page landing experiences, conversion pathways, use of flash and video on landing pages, and micro-forums on thank you pages where questions can be asked.

How Do I Get Visitors to My Site? Part 3. Traffic from Other Advertising
posted on October 21, 2008 05:41:02 pm
In this third article in a series on driving traffic, Dr. Wilson describes and evaluates other advertising approaches: e-mail newsletter or ezine advertising, solo e-mails, comparison shopping engines or bots, affiliate programs, ad agencies, and ad networks.

How to Optimize a Press Release for Search Engines with Greg Jarboe (6:10)
posted on October 14, 2008 02:08:37 pm
Greg Jarboe explains how to doe search engine optmization (SEO) on a press release to help it reach both audiences: (1) news media reporters and (2) the general public.

4 Tips on How Siteowners Can Weather the Financial Storm
posted on October 14, 2008 10:45:15 am
Dr. Amanda Watlington offers four tips for siteowners to weather the current economic crisis. (1) Improve your site's conversion rate, (2) improve organic search marketing, (3) evaluate your per lead/sale marketing costs, and (4) improve landing pages.

A Tough Economy calls for wisdom and courage
posted on October 13, 2008 03:12:51 pm
A tough economy calls for wisdom and courage. Instead of just stopping spending, you need to look for opportunities and move forward. Here's why.

How Do I Get Visitors to My Site? Part 2. Traffic from Paid Search Ads
posted on October 07, 2008 09:12:54 pm
In the second part of a 4-part series on getting traffic to your site, Dr. Wilson explains the four stages of Paid Search or Pay Per Click (PPC) advertising: (1) Selecting your keywords, (2) developing a landing page, (3), forming your bidding strategy, and (4) testing and refining.

Why Search Rankings Won't Be the Prime SEO Metric - Bruce Clay (6:54)
posted on October 07, 2008 04:05:41 pm
Bruce Clay predicts that search rankings will soon not be the prime Search Engine Optimization (SEO) metric. Three factors are converging to bring this about: (1) behavioral search, based on a user's normal 'neighborhood' or 'community,' (2) intent-based search, and (3) universal search.

Continuous Incremental Improvement for Your Web Business - Jim Sterne & Bryan Eisenberg (7:30)
posted on September 30, 2008 09:54:36 pm
Internet marketing experts Jim Sterne and Bryan Eisenberg join Dr. Ralph Wilson to discuss how small to medium businesses (SMEs) can develop a culture of continuous incremental improvement, the mantra of the Total Quality Management (TQM) movement.

How Do I Get Visitors to My Site? Part 1. Traffic from Search Engines
posted on September 30, 2008 05:35:30 pm
In this first in a series of 4 articles on getting visitors to your site, Dr. Wilson explains simply how search engine optimization (SEO) works. Stage 1, webpage optimization and Stage 2, getting links to your website.

Goals in Google Analytics: Why Do They Matter?
posted on September 23, 2008 11:51:18 pm
Robbin Steif walks you through Google Analytics goals. She defines the term, explains how goals are used, explains the relationship of a goal to a sales funnel, describes the benefits of setting up goals, and outlines how to create a goal.

Creating Content Silos to Increase Keyword Ranking of Larger Sites with Bruce Clay. Part 2 (8:55)
posted on September 23, 2008 02:13:13 pm
In Part of this interview on siloing, Bruce Clay explains the three steps in developing content silos on a larger site: (1) Establish keyword-centric themes for your site, (2) identify a landing page for each theme, (3) link to the themed landing pages, and (4) don't pass PageRank to pages outside the theme and thus dilute 'link juice.' Use 'nofollow' tags to restrict passing PageRank.