Advertising: A Drink Backed by a Sports Hero (Wielding a Mean Game Controller)
posted on November 19, 2008 03:03:25 am
Dr Pepper plans to announce that it will promote a video game player on bottles that it will distribute nationally.



A Former Anchor, Dan Abrams, to Form a Consulting Firm
posted on November 19, 2008 01:20:59 am
Dan Abrams is forming a consulting firm that he hopes will connect a global Rolodex of media experts with businesses that need strategic advice.



AARP Orders Investigation Concerning Its Marketing
posted on November 19, 2008 02:22:12 am
After a Senate inquiry found evidence of deceptive marketing, AARP has hired an outside investigator to look into sales of some of its popular health insurance products.



Legal Tangles of ?Project Runway? Keep It Frozen on the Catwalk
posted on November 19, 2008 12:23:25 am
Producers have already shot segments for the series?s sixth season, but those new episodes are unlikely to be seen for several months, according to people involved in the case.



Web Sites That Dig for News Rise as Watchdogs
posted on November 18, 2008 10:39:19 am
As newspapers shrink, rival operations have arisen in several cities, forcing the papers to follow their lead.



Advertising: Pepsi Shifts to a New Ad Agency
posted on November 18, 2008 03:54:56 am
One of the longest relationships in advertising is coming to an end as PepsiCo shifts the creative duties in the United States for Pepsi-Cola from BBDO Worldwide to TBWA/Chiat/Day.



Times Shuts Down Sports Magazine
posted on November 18, 2008 03:55:29 am
The decision to close Play, which was first published in February 2006, marks another in a long list of contractions in the newspaper and magazine industries.



Nielsen to Issue U.S. Radio Ratings
posted on November 18, 2008 01:14:19 am
Nielsen will be in direct competition with Arbitron, the country?s leading supplier of radio ratings data.



Training a Gimlet Eye on the News Media and Finding Them Wanting
posted on November 18, 2008 11:35:18 am
?The IFC Media Project,? a six-part series that has its premiere on the Independent Film Channel on Tuesday, calls itself a ?user?s guide to how the news gets made.?



Totally Over: Last Squeals for ?TRL?
posted on November 18, 2008 08:02:55 pm
The afternoon video show, which ended Sunday after being an MTV flagship for 10 years, was just a little too 20th-century to survive the YouTube age.



Rather?s Lawsuit Shows Role of G.O.P. in Inquiry
posted on November 17, 2008 09:43:04 am
Dan Rather?s lawsuit seems to have unearthed evidence of political influence in an internal CBS investigation.



A Studio, a Star, a Fateful Bet
posted on November 17, 2008 03:43:46 pm
?Valkyrie? was conceived as a dramatic showcase for Tom Cruise, as well as a high-profile effort to kick-start United Artists.



At National Review, a Threat to Its Reputation for Erudition
posted on November 16, 2008 11:57:17 pm
The magazine faces the twin challenges of re-energizing the conservative movement while trying to stay relevant.



Advertising: For One Production Company, It?s All About the Power of Storytelling
posted on November 17, 2008 01:55:07 pm
Epoch Films is starting Dandelion, a newcomer to the ranks of what are called brand storytellers.



With Obama, Murdoch Defies His Image
posted on November 17, 2008 01:42:34 am
The day before the election, The New York Post?s coverage of Barack Obama turned positive. Has Rupert Murdoch gone soft on liberals?



J. Crew Benefits as Mrs. Obama Wears the Brand
posted on November 17, 2008 12:20:50 am
Michelle Obama: first lady-to-be, fashion plate and now, online pitch.



Politically Charged Radio Interview Goes Viral
posted on November 17, 2008 01:20:59 am
When Clear Channel Communications tried to force a Web site to take down an audio recording, the recording soon popped up on dozens of other sites.



As the Economy Worsens, Is There Money for Play?
posted on November 18, 2008 04:53:50 am
General Motors has cut spending at a time when the sports industry is having a harder time attracting dollars.



They Couldn?t Get Past the ?Mimbos?
posted on November 15, 2008 03:47:39 am
Playgirl editors reflect over the end of the magazine, citing a failed vision to be more literary.



Ideas & Trends: How Industries Survive Change. If They Do.
posted on November 16, 2008 02:18:06 am
Extra! Extra! Newspapers and auto makers take heart. History shows that flexibility (and luck) can hold off the angel of death.



James Bond, Armed With Record, Controls Box Office
posted on November 17, 2008 12:33:19 am
The new James Bond film sold an estimated $70.4 million in tickets at North American theaters, setting an opening-weekend record for the franchise.



The Media Equation: Newspapers Jettisoning Top Talent to Cut Costs
posted on November 16, 2008 11:54:07 pm
Circuit City fired its best employees and is now in bankruptcy. Are newspapers following the same path?